LPK
Branding/CPG Design
Summer 2026 Co-op Opportunity: LPK Branding Agency
A Brand New Brand Sprint
Starting with a product concept, category, and functional benefit, our team set out to build an entirely new hypothetical brand from the ground up.
Throughout the project, we conducted research, identified consumer needs, developed a brand strategy and positioning, and brought our vision to life through brand naming, visual identity, and packaging design. The result was a protein snack concept centered on honest nutrition, digestive wellness, and everyday satisfaction.
"Make Every Bite Satisfying"
The goal of the design sprint was to explore and design a protein snack that could deliver satisfaction through nutrition, taste, and trust.
Through category trend research, we identified the growing GLP-1 audience as an emerging opportunity for CPG products designed around their unique nutritional needs.
Radical Transparency
The brand centers on transparency, both visually and conceptually, celebrating fresh, real ingredients through clear front-of-pack communication. It empowers consumers to take control of their health and how they feel by making more informed choices about what they eat.
Packaging and Design Strategy
Typography: The brand wordmark features a modern sans-serif typeface to communicate approachability and trustworthiness. Supporting copy combines sans-serif, serif, and a handwritten typeface to maintain legibility while also adding warmth and friendliness.
Color Palette: A natural, botanical-inspired palette reflecting the fresh ingredients and nutritional benefits of the product.
Food Imagery: Realistic ingredient photography that highlights fresh, recognizable foods rather than artificial flavor profiles, informed by research into GLP-1 consumer preferences.
Icons & Callouts: Using custom visuals to highlight key ingredients, nutritional benefits, and product attributes.
Visual Hierarchy: Prioritizing essential product information based on consumer needs.
Shelf Mockups
Social Media & Marketing
LinkedIn graphic series' highlighting the company’s latest packaging design insights, industry trends, and research. The graphics also reflected key conferences, industry conversations, and client partnerships, translating relevant findings into engaging, informative content for the company’s audience.
Client Experience
In addition to the work featured in this portfolio, I contributed to client-based projects at LPK across baby, family care, home environment, and healthcare categories. My involvement included brainstorming, concept development, storyboarding, and designing packaging intended to stand out on retail shelves.
Due to client confidentiality agreements, these projects cannot be publicly displayed. However, I would be happy to discuss my contributions and share select work in person upon request.